Conversation Design Guidelines

CHALLENGE

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Craft a unified conversational chat experience across all of Salesforce's product suite.

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SOLUTION

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Provide detailed guidelines for the central Conversation Design team, and bite sized guidance for all other Salesforce teams and stakeholders, who don't necessarily create copy, but will need to be aware when they should bring in a conversation designer.

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MY ROLE

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• Led the effort to create a unified Salesforce style guide and glossary
   

• Launched an improved version of the Salesforce Conversation Design Guidelines, including a process section that details the Conversation Design Framework