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Hi, I'm Marlinda 👋

I'm a conversation designer based in the Bay Area, California. Currently I'm at Zendesk where I lead the conversation design and conversational AI strategy for Zendesk Customer Support.

My design process

Start with understanding the user's intents. Where are the gaps in the experience? What is the user trying to accomplish? 
 

Classify intents. Since there are different levels of complexity, this is where NLP comes in, to help make sure the utterance is recognized and routed to the right answer.
 

Write dialogs to answer these intents as though there was no interface. Then use this conversation to guide the rest of the design. 
 

Collaborate with engineering, product, UX, A11y, CX, localization and globalization to ensure the experience and design is feasible, viable and adhering to standards and values already in place.
 

Prototype, test, and iterate, iterate, iterate! Conversation design is not a one and done project. Language continues to evolve, and so, too, does the expectations of the user. 

How I can help

Interaction Design

Information Architecture & Content Models

Persona Creation and User Journey Maps

 

UX Writing
 

Content Strategy 

UX Research

Project Prioritization

Conversation Design: Chat

Speaking of bots: panel interviews, presentations & fireside chats

Chatbot Conference
Salesforce UX Blog
The Conversational AI Show
AMA with Botmock

What else?

Favorite quote: "If a brand doesn't have a multicultural strategy, the brand doesn't have a growth strategy." -Ally Siegel

Hobbies: I enjoy reading and learning about psychology, sociology, history, art, linguistics, tech, machine learning, ethics in AI. When I can, I like to travel and practice my photography skills. I sometimes write poetry, draw (mostly botanicals and scenery because I can't draw people). Occasionally, I'll bake if I'm craving 🎂

Fun fact: I REALLY love pancakes 🥞, and I also really love experimenting and trying different pancake recipes. To date, I can make 20+ different varieties of pancakes from around the world, sweet and savory, switching out wheat flour with blends of coconut, almond, cassava, tapioca, rice flour, adding different fruits, and topping with my own homemade syrup— just not all in one recipe! 😬

Let's talk about bots. And food.

Marlinda Galapon

 © 2022 by Marlinda Galapon

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